‘Charm’-ing Shoppers in Action Alley
A leading global food company needed an eye-catching display to promote the debut of a new marshmallow shape for their popular breakfast cereal. Imagine! delivered a truly ‘magical’ pallet display designed to stop traffic and drive impulse purchases.
The Imagine! structural team collaborated closely with the client to develop a colorful and striking display concept. Because the final display would be staged in the “action alley” area of stores– a trail of merchandise pallets strategically placed down the center aisle –the design needed to stand out from other displays and grab the attention of passing shoppers.
A unique dimensional header was designed significantly larger than had previously been in stores to achieve instant impact and high visibility. Fun, vibrant corner pieces depicting the cereal’s well-known brand mascot anchored each end of the pallet to engage shoppers on all sides.
The Imagine! team made several in-store visits to test visual appeal of the display concept and ensure structural functionality prior to the full production run. We created a detailed instruction sheet to facilitate correct assembly and compliance at the store level.
With the entire concept to delivery process accomplished in fewer than three weeks, Imagine! produced, packed, and shipped 2500 pallet displays to be placed in stores nationwide.