Tips/Best Practices


Build Impressions Through Branded Merchandise

Branded merchandise can increase meaningful brand awareness, foster strong, positive relationships between consumer and brand, and even directly influence sales. Consider these key tips when planning your next promotional branding initiative.

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In-Store Events Drive Traffic

To differentiate your brand, entice new customers, and keep loyal fans coming back for more, it is essential to continue curating new and exciting shopping experiences. Learn how modern retailers are going beyond the typical sale promotion to raise brand awareness and increase shopper traffic through interactive in-store events.

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Give Your P.O.P. Style Points

Create impact, resonate with consumers, and optimize ROI by incorporating some of these key tips into your next P.O.P. project.

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Back-to-School is in Session

Back-to-School 2017 represents an $83.6 billion retail opportunity. To maximize impact and get the most out of this critical season, it is important for retailers to consider key market insights.

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Make a Big Impression with Store Design Elements

An effective store design creates a strong brand identity and can positively influence shopper behavior.

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Amplify Your Message through Illumination

Consumers place visual appearance as the most influential factor that goes into their shopping behavior. When used effectively, POP signage and displays will create an attention-grabbing impression of your brand and increase the sale of your product.

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Command Attention with Signage Dimension

Giving a flat sign some depth by pushing it into the third dimension makes the entire element come to life.

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Activating the Impulse Buy

With only three seconds to capture a consumer’s attention with your message, a well-designed visual communications strategy can boost impulse purchases.

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Pop-Ups Shape Consumer Journey

With careful planning and execution, pop-up storefronts are a valuable opportunity for brands to increase sales and reach target markets.

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Reduce Your Kit Footprint

By altering the finished size of POP materials, you can reduce your kit footprint without sacrificing components.

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