Challenge Accepted: Unveiling the Future

A footwear and athletic apparel retailer sought to create a more modern, dynamic, and inspiring shopping experience within its stores. The retailer needed a partner capable of executing bold updates of in-store graphics and décor while serving the needs of diverse store types and footprints. 

This store utilized a super-sized backlit halo and graphics depicting popular area sports teams for a premium aesthetic and local appeal.

Imagine! Print Solutions jumped at the opportunity to help this forward-thinking retailer take its in-store environment to the next level. With four distinct store formats–each with various interior layouts, fixtures, signage needs, and product selection–ensuring a consistent look across locations presented a serious challenge. We recommended utilizing silicone-edge fabric graphics in the new store designs to provide consistency and versatility while achieving a high-end, futuristic aesthetic. 

Following a master new store and remodel schedule, Imagine! coordinated the production of SEG fabric graphic frames, magnetic signage, backlit fabric halos, lightbox fixtures, duratrans prints, table graphics, and other specialty fixtures. We maintained a database with detailed store information and a library of art files, allowing us to quickly deploy custom sets of graphics and décor catered to each location’s specific needs.

The vivid signage of this store-within-a-store format allows its products to stand out from other department store offerings.

The updated store layouts offered a fresh and inviting shopping atmosphere with clean sight lines and open, uncluttered space. Vibrant, color-saturated backlit fabric graphics were strategically placed to deliver maximum attention-grabbing power while also providing natural product illumination. In some stores, giant fabric halos were used to denote specialty areas themed to local sports teams and events, where shoppers could find the latest apparel and accessories to express local pride. 

Imagine! facilitated graphic store sets for 115 store remodels and new store openings. The retailer’s revamped in-store approach showed positive results, with increased traffic, more engaged shoppers, and boosted sales across store formats and locations.


Are you looking for solutions to elevate your in-store experience? Interested in learning more about vibrant and versatile fabric graphics? Contact the Imagine! Print Solutions team today!