7 results for tag: Field Communication
The last ten yards. The metaphorical length of time, or distance, your product takes from arrival to stores to when it is headed down the checkout conveyor belt.
As a marketer, you work tirelessly for months to create, produce, and advertise a new product or promotional campaign. Maybe you have a few hiccups along the way, but you always manage to deliver it to stores in time for launch. All that hard work and effort can be for naught if your field team fails to successfully execute in-store.
Not all marketing campaigns speak to your target audience in the same way, it must be localized. And a virtual “cut-and-paste” of your restaurant’s national marketing campaign will no longer be enough.
Imagine! Print Solutions partnered with GameStop to produce a unique employee product launch kit. The kit would highlight the launch of Battlefield: Bad Company 2, a new video game sold at GameStop retail locations.
The creative director at Congdon + Company in Greenwich, CT contacted Imagine! Print Solutions when they were chosen to design the Johnson & Johnson Global Communications Career Kit.
Imagine! Print Solutions partnered with GameStop to produce an employee launch kit highlighting the product launch of Halo: Reach, a new video game sold at GameStop retail locations.
Imagine! Print Solutions partnered with GameStop to produce an employee product launch kit featuring UFC Undisputed 2010, a new video game being sold at GameStop retail locations.