7 results for tag: Field Communication


The Last Ten Yards

The last ten yards. The metaphorical length of time, or distance, your product takes from arrival to stores to when it is headed down the checkout conveyor belt.

Focus on the Field

As a marketer, you work tirelessly for months to create, produce, and advertise a new product or promotional campaign. Maybe you have a few hiccups along the way, but you always manage to deliver it to stores in time for launch. All that hard work and effort can be for naught if your field team fails to successfully execute in-store.

How to Speak to the Locals

Not all marketing campaigns speak to your target audience in the same way, it must be localized. And a virtual “cut-and-paste” of your restaurant’s national marketing campaign will no longer be enough.

Challenge Accepted: Employee Launch Kit

Imagine! Print Solutions partnered with GameStop to produce a unique employee product launch kit. The kit would highlight the launch of Battlefield: Bad Company 2, a new video game sold at GameStop retail locations.

Case Study: Corporate Communications Kit

The creative director at Congdon + Company in Greenwich, CT contacted Imagine! Print Solutions when they were chosen to design the Johnson & Johnson Global Communications Career Kit.

Challenge Accepted: Product Launch Kit

Imagine! Print Solutions partnered with GameStop to produce an employee launch kit highlighting the product launch of Halo: Reach, a new video game sold at GameStop retail locations.

Challenge Accepted: Product Launch Kit

Imagine! Print Solutions partnered with GameStop to produce an employee product launch kit featuring UFC Undisputed 2010, a new video game being sold at GameStop retail locations.