4 results for tag: Localization
Variable data printing allows personalization without slowing down the production process. And these days, personalization and fast production time are two of the most elusive things a marketer looks for in a campaign.
Shoppers today face an overload of visual clutter in the marketplace, whether it's digital or in-person. A chaotic amount of messaging clogs up the aisles in such a way that shoppers barely notice brands' attention-seeking efforts.
It’s important to get up close and personal with the communities where you have a presence.
Not all marketing campaigns speak to your target audience in the same way, it must be localized. And a virtual “cut-and-paste” of your restaurant’s national marketing campaign will no longer be enough.