5 results for tag: Localization
Back-to-School 2017 represents an $83.6 billion retail opportunity. To maximize impact and get the most out of this critical season, it is important for retailers to consider key market insights.
Variable data printing allows personalization without slowing down the production process. And these days, personalization and fast production time are two of the most elusive things a marketer looks for in a campaign.
Shoppers today face an overload of visual clutter in the marketplace, whether it's digital or in-person. A chaotic amount of messaging clogs up the aisles in such a way that shoppers barely notice brands' attention-seeking efforts.
It’s important to get up close and personal with the communities where you have a presence.
Not all marketing campaigns speak to your target audience in the same way, it must be localized. And a virtual “cut-and-paste” of your restaurant’s national marketing campaign will no longer be enough.