8 results for tag: Path-to-Purchase
Holiday success is largely determined by how effective retailers are at building an enticing and memorable shopping experience.
An effective store design creates a strong brand identity and can positively influence shopper behavior.
With only three seconds to capture a consumer’s attention with your message, a well-designed visual communications strategy can boost impulse purchases.
Shoppers today face an overload of visual clutter in the marketplace, whether it's digital or in-person. A chaotic amount of messaging clogs up the aisles in such a way that shoppers barely notice brands' attention-seeking efforts.
We're past the point where omni-channel strategies are seen as an option for brands. Now it's integral to success.
The “point” of point-of-purchase displays is to drive a “purchase.” Focus on getting the shopper to pick up your product and take it to the checkout.
Your primary goal as a marketing leader is to ensure your message reaches the consumer at the most optimal time of influence. Companies that adopt path-to-purchase trends have changed the way customers act in-store.
With endless digital information at their fingertips, it may seem like all shoppers would know exactly what they want, when they need it, and are no longer inspired by traditional or modern marketing tactics.