5 results for tag: Store Profiling
As a marketer, you work tirelessly for months to create, produce, and advertise a new product or promotional campaign. Maybe you have a few hiccups along the way, but you always manage to deliver it to stores in time for launch. All that hard work and effort can be for naught if your field team fails to successfully execute in-store.
Prior to selecting Imagine! as its primary seasonal signage partner, Army & Air Force Exchange Service (AAFES) did not have a system in place to profile its retail store locations.
A leading, national tire manufacturer/retailer needed a new approach to the management of its print-related marketing programs.
The 7-Eleven October monthly kit was to be the first Imagine! produced for them. However, when its incumbent printer immediately ceased its print services, 7-Eleven looked to Imagine! to print and fulfill its September kit, which was due to ship direct to the 8,000+ stores in less than one month.
Once a quarter, International Dairy Queen (IDQ) franchisees receives a kit of Point-of-Purchase (P.O.P.) materials to use for upcoming promotions. Store layouts vary throughout the IDQ restaurant system.